The typical telephone call to the nearest Rolex retailer is usually answered by a very polite and professional retail assistant with a “I am afraid that the waiting list for this model (substitute any model in very short supply and high desire) is around five years long”. But how did this situation come to be? What happened in the distribution model of Rolex to cause this whole issue? Was it always like that? Can it be avoided?
To answer these questions, we need to understand a bit more about the distribution system of the whole sector before being able to comment on it.
So, bear with us with this somewhat long marketing excursion – it will be enlightening, we promise. Read the rest at:
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