#HTBrandStudioLive | Audience development and retention gets harder every passing day. In such a scenario, what does advertising have to offer? “To meet top-of-the-mind recall, we have a 100% share of voice solutions, which can help a brand target our entire base of consumers every day,” says Tejinder Gill, Vice President of Global Sales (South East Asia, MENA and Africa), Truecaller. “It’s important that the right message is targeted to the right audience, at the right time.”
He also talks about the current revenue model and innovations on the advertising monetization front.
Gill is in conversation with Zinia Bhattacharya of HT Brand Studio.
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