Director Rich Evans' “RICH” centers around the iconic arch nemesis and is an original, standalone fictional story not seen before on the big screen. Evans’ exploration of Rich Evans, who is indelibly portrayed by Rich Evans, is of a man struggling to find his way in Milwaukee's fractured society. A bad movie viewer by day, he aspires to be a birthday boy at night…but finds the diabetes always seems to be on him. Caught in a cyclical existence between apathy and cruelty, Rich makes one bad decision that brings about a chain reaction of escalating events in this gritty character study.
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