ETL2019 - Real-life experiences, a technology destiny to inform everything.

From the BRAND AND BUZZ stage at Event Tech Live 2019, this session - recorded in glorious Ultra High Definition 4K by our friends at First Sight Media - is presented by Neil Mortimer, Digital Innovation Director / Co-Founder


Events are real-life. Real emotion, real connection, real people, real eye-contact, real feeling. They put us in situ, without distraction to immerse our brains in what they were designed to do. Converse with people and absorb shared full sensory experiences. Not read little screens in isolation.

My leading point is that event technology has to firstly improve real-life event experiences (as detailed above) to resonate with people but its destiny is to unlock the vast potential for artificial intelligence/machine learning data analysis and prediction across every channel.

No technology sector is better-placed to inform everything else. Events are a microcosm for marketing to real people.

In my session, I will discuss a 3 pillar approach that we are facilitating for our clients at the point of conception.
1. Creative Experience Design
2. Open API 3rd party Tech Ecosystem
3. Data-driven human behavioural strategy with Ai/ML analysis

The human is at the centre of everything, every experience we have is individual. Technology will augment that. The data created built on the foundations of AI/ML will totally transform the value of the events industry. Creating better experiences for humans and better understanding people to inform everything clients do, across any channel.

A strategy that will totally transform what an events agency is with the unique service and insight it can bring to its clients.

I will detail how we are doing this.

Future Live Today.


For more information on First Sight media, please visit firstsight.media

everything.