Media practitioners have been urged to adhere to professionalism while discharging their cardinal duties. While addressing senior news editors, producers, talk show hosts and programming managers in Naivasha on Saturday, the Kenya Media Council CEO, David Omwoyo said the media should provide ethical and professional platforms of engagement, reminding them the importance of self regulations, adding that the agency had written a “show cause” letter to one of the media houses for violating the laid down rules.

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