Did you know that Amazon accounts for 49% of e-commerce sales in the United States?

Episode 20 of #DigitalBrunch: In the year when Amazon accounts for 49% of e-commerce sales in the US, it is crucial to build a brand for your online shop.

Today's Digital Brunch discusses the importance of building a brand, in the age when customers remember less and less brand and in the age when the Amazon marketplace accounts for 49% of the US e-commerce sales.

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Did you know that at the moment Amazon accounts for 49% of e-commerce sales in the United States? And at the same time, online shops focus a lot on Return On Investment and Return On Ad Spend, they focus on short term performance marketing campaigns and they totally ignore building brand awareness. I think that right now if you think that marketplaces in a few years time they will probably account for more than 50% of the market sales. So in this case, I think it is very very important to focus on building a brand and to put at least 30% of your marketing budget into building this brand.

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