Why is that important? When a word, phrase or saying becomes entrenched in your business, it may well solicit a desired behaviour, encourage engagement or even be used for recognition for a job well done.
Rob May - FIoD FRSA, founder and MD of ramsac shares how the saying 'take me to the cauliflower' is ingrained in the culture of his company and how this simple saying has come to epitomises customer service.
"If someone asks you a question you don't give them the bare minimum, you pick them up, and you take them to the cauliflower, and you feed them grapes along the way, and you make sure they got everything they need" Rob May.
What word or saying is so entrenched in your business that it contributes to the culture of your business?
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