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Virtual reality is a powerful retail tool, but it’s not a cure-all

Virtual reality is a powerful retail tool, but it’s not a cure-all Tech is popular with consumers. In the UK, for instance, 46 per cent of consumers think augmented reality (AR) can help retail. Roughly the same percentage of retailers are embracing this innovation, and those who have report gains in productivity (35 per cent), efficiency (37 per cent), and profits (44 per cent). Read more:

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