Here's why fake reviews are threatening almost every online platform. According to one study, around 16% of all reviews on Yelp are fake. Another claims that up to 63% of reviews on Amazon’s beauty products aren't authentic.
Around 90 per cent of customers, look up a product or service online before trying it for the first time. That number could decrease tremendously unless stronger review monitoring systems are in place.
The best way to save the review system might be the easiest one: encourage more customers to leave genuine reviews.
Amazon’s Early Review program incentivizes owners of a product to leave unbiased reviews, offering them a gift card in return.
Follow me on Twitter:
Help me make better content by filling this short survey:
Sources:
0 Comments